Media

What we're here for

New technology is providing alternatives that aren’t just new ways to smoke cigarettes, but will help us achieve a smoke-free future.

There are alternatives

New technology is providing alternatives that aren’t just new ways to smoke cigarettes, but will help us achieve a smoke-free future.

Our vision

Our vision? A smoke-free Canada in 2035.

What's the craziest thing a tobacco company can do?

We’ve picked our date to quit cigarettes— are you ready to join us?

HR leader profile: Ksenia Kamenskaya of RBH - HR Reporter

How Employee Resource Groups Can Transform Any Company’s Culture - People Talk

Bloomberg - Unsmoke Canada and TerraCycle to Reduce Cigarette Waste Nationwide

Unsmoke Canada and international recycling leader, TerraCycle are launching a multi-year, community-based recycling partnership to collect and recycle the world's most littered item: cigarette butts.

Globe and Mail - Unsmoke Canada and TerraCycle to Reduce Cigarette Waste Nationwide

Rothmans, Benson & Hedges Highlights Achievements with its 2022 Sustainability Report

Meeting in French

Giving Back: Canadian Charities Invited to Apply for $25,000 in Grant Funding

Mindaugas Trumpaitis Re-appointed as Managing Director of Rothmans, Benson & Hedges

Unsmoke Canada and TerraCycle Team Up to Reduce Cigarette Waste Nationwide

Rothmans, Benson & Hedges Inc. Releases Inaugural Sustainability Report

Submission in response to the draft Vaping Products Promotion Regulations (Gazette I)

Unsmoke: Ideas for a Smoke-Free Canada

Jeff Gaulin, RBH Delivers Opening Remarks to the Indigenous Harm Reduction Forum

My name is Jeff Gaulin and I am an executive with Rothmans, Benson & Hedges, one of the driving forces behind today’s harm reduction conference...

Unsmoke: Making Canada Smoke-Free by 2035

As an executive with the world’s largest tobacco company it may surprise you that I’m here today to talk about our desire to create a smoke-free Canada – a future without cigarettes.

Peter Luongo, Managing Director, RBH at Bill S5 Committee Testimony